Content Ideas for Your Senior Site
When it comes to having a well-optimized website, there is really only one thing to remember: content is king. Your website should have dynamic content that is geared towards those who are searching for a specific product or service that you offer. But adding content to your website is not just a one-time thing. It should be something that you consistently update so the search engines always have new, fresh content to index.
The problem with writing content for the senior care industry is that you don’t always know who you are writing this content for. Sometimes it’s the future resident who is doing their own research, other times it’s a loved one or caregiver who is doing the searching. An easy solution is to present the user — no matter who they are — with information that can help them navigate through the challenges of senior care. By doing so, you’ll position your community as an industry thought leader. You also build SEO credibility when you provide rich content about the services that you offer at your community.
That’s great advice, but where can you start? Our experienced writing team here at Goldn, LLC came up with a few content marketing ideas to help you hit the ground running.
Blog, Blog, Blog
When you add a blog to your website, you get the opportunity to write content that’s geared towards both the caregivers and potential residents. It’s a great chance to show off what you do at your community while also providing users with the educational content that they’re searching for. Communities that consistently rank at the top of Google’s Search Engine Results Pages (SERPs) always have some sort of blog on their website that they update regularly.
By offering valuable blogs like “How to Know When Your Parents Need a Senior Living Facility” or “3 Steps to Finding the Right Assisted Living Facility for Me” you’ll be helping your prospects make informed decisions. And when the time comes for them to make the ultimate decision on who to purchase from, they’re more likely to remember your blog and your community as the experts.
It’s not all serious though. Blog posts about weekday trips and activities or blogs about staying socially connected are just some topics that would hit home for both potential residents and their caregivers.
Start a Community Newsletter
Instead of creating a run-of-the-mill newsletter that just highlights what happened in the last month or two at your community, create a newsletter that will entice and engage new prospects. One way you can do this is by adding a personal touch. Feature new residents in your newsletter and welcome to their community. With their permission, add some fun details about their background, their hobbies, and ask them about their experience moving to your community.
Add Testimonials/Reviews to Your Website
What’s better than letting your residents speak on your behalf? If someone — whether it’s a family member/caregiver or the resident — leaves a positive review for your community online, make sure you add it to your website and make it easily accessible. Not everybody will read reviews online, but when they get to your website it should be one of the first things they see.
Reviews are not only beneficial because they highlight the things your community does well, but they also provide reassurance for prospects who are researching for your services. When someone visits your website and reads the reviews, it gives them a window into the resident and caregiver’s experience with your community. Positive reviews go a long way in turning a website user into a lead.
Consistency is Key
If your community isn’t able to consistently post new search engine optimized content to your website, you might want to consider partnering with an industry leader like Goldn, LLC. Our experienced team is ready to create great senior care content. Our expertise allows us to create content that will reach your audience, enhance your brand, and drive traffic to your website.
Contact us today by calling (888) 482-6691 ext. 1 or email [email protected] to request more information about our SEO programs and website management services.