Plan for 2023 and finally take back your digital lead flow from the lead aggregation sites. As more communities sign up for our platform, I’m hearing a similar theme from the senior level executives. “We just assumed we had to put up with having the lead aggregation sites dominating our google searches.” Well you don’t … Read more
Content Ideas for Your Senior Site When it comes to having a well-optimized website, there is really only one thing to remember: content is king. Your website should have dynamic content that is geared towards those who are searching for a specific product or service that you offer. But adding content to your website is … Read more
Which is Better for Your Community: Organic SEO or PPC? Allocating your digital marketing budget can be difficult if you’re not sure which approach to take. Should your community focus on cultivating organic Search Engine Optimization (SEO) or just buy your way to the top with a pay-per-click (PPC) campaign? The decision between SEO and … Read more
A Complete Guide to Google My Business Have you searched for your community lately on Google? If so, what did you see? If you don’t see a detailed listing that instantly gives the user your contact information, a link to your website and customer reviews, you could be missing out on a valuable lead-source. Every … Read more
The Power of Reviews: 4 Ways They Impact Your Community Your online reputation has a lasting impact on people who are searching for your community or the services that you offer. Research shows that 90% of people check out a business online before becoming a customer. It’s clear that customers are evolving, they want to … Read more
How to Respond to Negative or Fake Online Reviews Many communities work hard to build their reputation through honesty, and they are thrilled when they receive positive reviews for their services and facilities. However, some are unpleasantly surprised by negative reviews, and they don’t quite know how to respond in such situations. Many negative reviews … Read more
If you’ve noticed a dip in occupancy rates lately, you might want to take a look at your Search Engine Optimization (SEO) rankings to see how you match up against your competitors — especially when it comes to local and branded search terms. While both classes of search are equally relevant for lead generation, it’s … Read more
The Basics of a Lead Generating Website There are certain components that your website should have in order to keep users attention and turn them into leads. It all starts with creating a solid user experience that not only highlights your community in the best light possible but is also user-friendly and easy to navigate. … Read more
Expanding Your Concept of Content When someone searches for your community or for the services you provide, what do they see when they get to your website? Most communities will have some general information about their facility and resident experience, and that’s usually it. While this information can be helpful to potential residents or their … Read more
The senior housing space experienced a very interesting year in 2019. On one hand, occupancy fell to an eight-year low and labor expenses are surging. On the other, construction costs are dropping and there is much promise that lies ahead with the baby-boomer generation getting closer to retirement age every day. Heading into 2020, here … Read more
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Goldn is a leading digital marketing platform for senior housing market. We deliver increased lead flow, higher occupancy rates and lower lead referral fees generating increased revenue per community.