Which is Better for Your Community: Organic SEO or PPC? Allocating your digital marketing budget can be difficult if you’re not sure which approach to take. Should your community focus on cultivating organic Search Engine Optimization (SEO) or just buy your way to the top with a pay-per-click (PPC) campaign? The decision between SEO and PPC is often a difficult one. Is there a right or wrong answer? Could it be both? In order to make this decision, it’s important to understand the pros and the cons of both SEO and PPC.   Organic Search Engine Optimization / SEO Organic […]

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A Complete Guide to Google My Business Have you searched for your community lately on Google? If so, what did you see? If you don’t see a detailed listing that instantly gives the user your contact information, a link to your website and customer reviews, you could be missing out on a valuable lead-source. Every business has the opportunity to create a local listing that’s available on Google by using the free marketing tool, Google My Business (GMB). With more than 80% of online searches occurring on Google, it’s crucial to have your community set up with a well-optimized GMB […]

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The Power of Reviews: 4 Ways They Impact Your Community Your online reputation has a lasting impact on people who are searching for your community or the services that you offer. Research shows that 90% of people check out a business online before becoming a customer. It’s clear that customers are evolving, they want to know more about your community before committing. To compete online in the competitive senior care industry, it is essential to evolve alongside customers. Because this industry is so competitive, it’s crucial to have your community’s information show up before your competitions or third-party lead aggregators […]

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How to Respond to Negative or Fake Online Reviews Many communities work hard to build their reputation through honesty, and they are thrilled when they receive positive reviews for their services and facilities. However, some are unpleasantly surprised by negative reviews, and they don’t quite know how to respond in such situations. Many negative reviews may be planted at the behest of a competitor, and determining the authenticity of such reviews can be challenging. In order to deal with negative or fake online reviews, you need to be able to identify them first. Dangers that Negative or Fake Online Reviews […]

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If you’ve noticed a dip in occupancy rates lately, you might want to take a look at your Search Engine Optimization (SEO) rankings to see how you match up against your competitors — especially when it comes to local and branded search terms. While both classes of search are equally relevant for lead generation, it’s important to understand the difference between the two so your community can start to rank at the top of the Search Engine Results Pages (SERPs).   Local vs. Branded Search – What’s the Difference? Local searches (also called “unbranded”) are used to find a specific […]

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The Basics of a Lead Generating Website There are certain components that your website should have in order to keep users attention and turn them into leads. It all starts with creating a solid user experience that not only highlights your community in the best light possible but is also user-friendly and easy to navigate. It doesn’t stop with just the front end either, your site also needs to be properly optimized and maintained on the back end so you can compete online in the ever-changing, highly-competitive senior care industry. Let’s look at the basics that make can take your […]

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Expanding Your Concept of Content When someone searches for your community or for the services you provide, what do they see when they get to your website? Most communities will have some general information about their facility and resident experience, and that’s usually it. While this information can be helpful to potential residents or their loved ones who are doing research on their behalf, often times it’s not enough to keep their attention or entice them into ultimately scheduling a tour.   Content marketing is one of the most important aspects of your SEO plan, if you’re not contributing meaningful […]

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The senior housing space experienced a very interesting year in 2018. On one hand, occupancy fell to an eight-year low and labor expenses are surging. On the other, construction costs are dropping and there is much promise that lies ahead with the baby-boomer generation getting closer to retirement age every day. Heading into 2019, here are the top trends to keep an eye on for the Senior Care industry going forward:   Importance of Data-Driven Marketing In 2018, many operators found it difficult to connect with baby boomers and their generation X children (who will likely be part of the […]

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In a time when many Generation Xers (Americans born between 1965-1981) are becoming the family caregiver to their baby boomer or silent generation parent, the senior care industry is still finding it difficult to market to them. This generation is considered the “forgotten” one because most were heavily impacted by family instability in childhood and economic turmoil as they entered the workforce. These factors have resulted in a deep skepticism among many Gen Xers, making them very difficult to connect with. However, it’s now critical to be able to reach/impact Generation X because they are a big part of their […]

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Online Reviews heavily influence consumer decision making and they have an impact on your community’s local search rankings. By making the effort to increase your quantity of online reviews, your senior care community can improve ratings, strengthen reputation, and get a better idea of what people think about your community. If your business wants to take advantage of those opportunities to gain more reviews for your community, make sure you are doing so in a way that’s in line with Google’s guidelines. Below we’ve outlined the ways in which you can get in trouble with sites like Google and Yelp […]

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