Goldn is a digital marketing company and platform that generates leads, increases occupancy and lowers third party referral fees. We work with communities to help them take control of their online brand. When a potential prospect or family advocate performs a Google search for the name of your community, we help you take control of your page-one search results to generate more leads for your facility. We optimize your Internet brand by generating more online reviews in Google and Facebook, enhancing your search optimization and using targeted AdWords campaigns to command the first page searches.
Currently, third-party referral companies are often dominating page-one brand searches. This can happen even when those searching for your facility are specifying your name in their search. These third-party referral sites are then able to direct these leads to your competitors or charge you a new resident referral fee–just because they’ve optimized searches using your name or location. Goldn will enable you to take back control of these high value leads which increases your census while lowering third-party referral fees.
Our marketing platform includes our robust client dashboard, giving facility owners and operators access to all their properties to measure website activity, search rankings, review generation and lead flow by facility or operator. Our reporting allows you to track data and compare results of your properties to measure overall ROI. The dashboard offers multiple levels of access for each community for the owners, operator, and community staff.
Being found online is one thing, but you need a good reputation to support your community and increase brand awareness. Get more 5 star reviews on Google, Facebook & Yelp to impress families who are considering your facility for their loved one.
When someone near your facility is searching for senior care options online, make sure you are the name they see all over the first page of Google. Being found in branded and local search results will bring more leads to your website and make your community known to prospects.
Getting more leads to your website is one thing, but now you need them to give you a call. With interactive content and strong calls to action on your website, we’ll help you convert more web leads into qualified prospects for your sales team.